2026 Subaru Impreza Pricing Revealed: What You Need to Know

Subaru has announced pricing for the redesigned 2026 Impreza, and it’s already drawing attention from compact car fans. The sixth-generation hatchback arrives with updated styling, smarter safety features, and a refreshed approach to one of Subaru’s most popular models. Starting at $26,595 MSRP for the Sport trim, the Impreza delivers strong value while introducing meaningful upgrades. Subaru also simplified the lineup this year, keeping only what drivers want—versatility, capability, and the sporty personality that has always defined the Impreza.

Simplified Lineup, Stronger Engines

One of the most noticeable changes is the streamlined model selection. Subaru discontinued the sedan body style and the entry-level Base trim, focusing instead on a practical 5-door hatchback available in just two trims: Sport and RS. Under the hood, the Sport trim uses Subaru’s 2.0-liter BOXER engine with 152 horsepower and a Lineartronic CVT, now enhanced with an 8-speed manual mode and paddle shifters. Drivers who prefer more punch can opt for the RS, which packs a 2.5-liter BOXER engine producing 180 horsepower and 178 lb-ft of torque. With pricing starting at $29,495, the RS delivers stronger acceleration and smoother highway performance while maintaining everyday comfort.

Built With Efficiency and Safety in Mind

Both engines benefit from Subaru’s efficiency-focused design. A new Auto Vehicle Shutdown system reduces fuel waste by cutting the engine after 30 minutes of idling. As always, safety remains central to the brand. Every 2026 Impreza comes standard with EyeSight Driver Assist Technology, and models with Blind-Spot Detection add the new Emergency Lane Keep Assist. This system provides subtle steering support when merging at highway speeds, giving drivers an added layer of confidence in heavy traffic.

Refined Ride and Stronger Structure

The 2026 Impreza rides on Subaru’s improved Global Platform, now 10% stiffer thanks to expanded use of structural adhesives and full inner-frame construction. For drivers, this translates into smoother handling, reduced cabin noise, and improved crash protection. The upgrades make the hatchback feel more refined and stable while enhancing ride comfort and long-term durability—qualities Subaru buyers expect from the brand.

Technology and Style Updates

Inside, Subaru equips every Impreza with an 11.6-inch Multimedia Plus system featuring wireless Apple CarPlay, Android Auto, SiriusXM with 360L, and a free trial of Travel Link. The RS trim stands out with gunmetal and carbon-fiber style accents, a wireless phone charger, illuminated USB ports, and the option of a premium Harman Kardon 10-speaker system. On the outside, Subaru introduces a vibrant Citron Yellow Pearl paint option, while the RS adds RS badging, dark gray 18-inch alloys, and exclusive trim touches that highlight its sportier character.
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Value That Stands Out

With pricing set at $26,595 for the Sport and $29,495 for the RS (plus $1,195 destination), the new Impreza competes strongly in the compact segment. What sets it apart, though, is Subaru’s standard all-wheel drive—a feature competitors often charge extra for or don’t offer at all. Blending practicality, performance, and safety, the 2026 Impreza feels built for both everyday commutes and weekend adventures.

If you’d like to explore the 2026 Impreza in person, visit Subaru of Englewood when the model arrives this fall. Our knowledgeable team is ready to guide you through every step, from learning about the latest features to finding the Subaru that fits your lifestyle. We proudly offer a wide selection of new, certified pre-owned, and quality used Subarus, giving you plenty of options to choose from. Stop by our showroom in Englewood, NJ, or call us today at (201) 816-6000 to schedule your test drive.